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Is Google Ads
worth it for you?
Real cost-per-click benchmarks for your industry, your job value, your close rate, and an honest projected return, including when the honest answer is 'don't run ads yet.'
The calculator
Cost-per-click figures are U.S. benchmark averages from our SEMrush data, not quotes. Click-to-lead rate assumed at 7% (a typical, well-built campaign). Your market's real numbers come with the free audit.
The fifteen-minute version
Want the number that matters most?Your AI visibility score.
The calculator uses benchmarks. The free audit uses your market's actual numbers, and finds the waste if you're already running ads.
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