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Is Google Ads
worth it for you?
Real cost-per-click benchmarks for your industry, your job value, your close rate — and an honest projected return, including when the honest answer is 'don't run ads yet.'
The calculator
Cost-per-click figures are U.S. benchmark averages from our SEMrush data, not quotes. Click-to-lead rate assumed at 7% (a typical, well-built campaign). Your market's real numbers come with the free audit.
The fifteen-minute version
Want the number that matters most?Your AI visibility score.
The calculator uses benchmarks. The free audit uses your market's actual numbers — and finds the waste if you're already running ads.
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