News and Blog

The DiamondBack Digest - Stay Informed, Stay Inspired!

Welcome to our blog and news hub, your go-to destination for the latest insights, trends, and updates in the world of digital marketing, advertising, and beyond. Whether you’re seeking expert advice, industry news, or creative inspiration, you’ll find it all right here.

Understanding PPC vs. LSA: Which One Should You Choose?

If you’re looking to generate more leads and grow your business, you’ve probably come across PPC vs. LSA ads. But which one is the right...

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The Power of Retargeting Ads

What Are Retargeting Ads? Have you ever browsed a product online, only to see ads for it pop up on different websites or social media...

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How to Own Your Local Market in 2025

As we step into the new year, it’s time to take a fresh look at your local advertising strategy. The businesses that thrive in 2025...

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Why Local Ads Matter More Than Ever

IIn today’s fast-paced digital world, local advertising is more crucial than ever for small businesses and growing companies. With more consumers turning to online searches...

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The Truth About AI in Advertising

Understanding AI’s Role in Advertising Artificial intelligence is revolutionizing the advertising industry, offering automation, data-driven insights, and enhanced targeting capabilities. But while AI can optimize...

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Celebrating 3 Years of DiamondBack Advertising

On August 11th, 2024, DiamondBack Advertising proudly celebrated our 3-year anniversary—a milestone that reflects a journey of growth, the forging of lasting relationships, and unwavering...

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The Power of Consistent Branding Guidelines

In the vast sea of businesses vying for consumer attention, consistency is key to standing out and making a lasting impression. Let’s explore the importance...

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Unlocking the Power of SEO

In the ever-expanding digital landscape, where competition for online visibility is fierce, one tool stands out as indispensable for businesses striving to thrive: Search Engine...

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Empowering Local Businesses with Google’s Local Service Ads

In the realm of online advertising, Google reigns supreme, constantly innovating to provide businesses with new tools to connect with customers. One such innovation that...

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