Five years ago, DiamondBack Advertising started the way most of our clients did: a family, a skill, and a bet that doing honest work for local businesses would be enough. In 2021 that meant websites and Google rankings. In 2026 it means making sure that when somebody asks ChatGPT or Google’s AI who to hire, the machine says your name.
What five years actually taught us
- Proof beats promises. Every client gets their numbers every month. That one habit built more trust than any pitch we ever wrote.
- The channel keeps moving; the principle doesn’t. Directories became search, search became maps, maps became AI answers. The businesses that win are the ones that stay readable wherever the customer is asking.
- Family-run is a feature. When you call, you get the person who does the work. Five years in, that is still true.
Year five, by the numbers
- 27+ industries served across the Triad and beyond
- Our own site rebuilt this summer, AI visibility score 58 → 99 out of 100
- Client sites upgraded with the same playbook now scoring as high as 90, in a market that averages 43
- An original research report: The State of AI Search in the Piedmont Triad
The next five
The next five years belong to businesses the machines can read. We intend to keep our clients on the right side of that line, and to keep proving it monthly. Thank you to every business that trusted a family shop from Thomasville with their front door. Here’s to five more.
Want to see where you stand as we start year six? The scan is free.
We ran the same 20-point scan we run for paying clients. The median was 44, so this is not a handful of stragglers pulling down an otherwise healthy market.