Anyone can build websites.
We help build businesses.
DiamondBack Advertising is a family-run digital marketing shop in the North Carolina Piedmont Triad, founded in 2021, and celebrating five years in 2026. We build the whole front door, websites, search, ads, and now AI answers, for local businesses that want proof, not promises.
Get your free AI scanWhy we do this.
Our mission
Partner with local businesses and deliver tailored marketing that actually drives growth, measured, reported, and owed to no one but you.
Our vision
Small and medium businesses standing strong against industry giants, equipped with the same tools, minus the bloat.
Our values
Guided by our faith, we prioritize integrity and transparency in everything, including telling you what a service won't do before you buy it.
Four things we'll never make you chase.
Straight answers
Every service on this site states its honest limit. Every report reads like a ledger. If something isn't working, you hear it from us first.
Tailored, not templated
Your market, your customers, your gaps, we scan before we prescribe, and we quote exact numbers in person.
Systems you can trust
Secure, reliable, and built on platforms you own, your site, your data, your accounts. Always.
Support that picks up
Round-the-clock premium support from people who know your account, not a ticket queue in another timezone.
The DiamondBack team.
Darrin Edwards
Owner · Advertising & SEO
Nick Edwards
Owner · Web Development, Graphics & Social
Lauren Davis
CPA · Accounting
Gary Edwards
IT Implementation Specialist
Ready when you are.Start with the scan.
Fifteen minutes with our team, your AI Visibility Score in hand, and a straight answer about what, if anything, you should do next.
Get your free AI Visibility Scan