Anyone can build websites.
We help build businesses.
DiamondBack Advertising is a family-run digital marketing shop in the North Carolina Piedmont Triad — founded in 2021, and celebrating five years in 2026. We build the whole front door — websites, search, ads, and now AI answers — for local businesses that want proof, not promises.
Get your free AI scanWhy we do this.
Our mission
Partner with local businesses and deliver tailored marketing that actually drives growth — measured, reported, and owed to no one but you.
Our vision
Small and medium businesses standing strong against industry giants — equipped with the same tools, minus the bloat.
Our values
Guided by our faith, we prioritize integrity and transparency in everything — including telling you what a service won't do before you buy it.
Four things we'll never make you chase.
Straight answers
Every service on this site states its honest limit. Every report reads like a ledger. If something isn't working, you hear it from us first.
Tailored, not templated
Your market, your customers, your gaps — we scan before we prescribe, and we quote exact numbers in person.
Systems you can trust
Secure, reliable, and built on platforms you own — your site, your data, your accounts. Always.
Support that picks up
Round-the-clock premium support from people who know your account — not a ticket queue in another timezone.
The DiamondBack team.
Darrin Edwards
Owner · Advertising & SEO
Nick Edwards
Owner · Web Development, Graphics & Social
Lauren Davis
CPA · Accounting
Gary Edwards
IT Implementation Specialist
Ready when you are.Start with the scan.
Fifteen minutes with our team, your AI Visibility Score in hand, and a straight answer about what — if anything — you should do next.
Get your free AI Visibility Scan