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Window Replacement · Google Ads + LSA

$10.40 back for every $1 in ad spend — a window-replacement contractor.

CLIENT: Window-replacement contractor (identity withheld) · SCOPE: Google Ads + LSA, conversion funnels, call tracking & CRM attribution · Since 2022
10.4×
Return on ad spend (H1 2026)
$3.0M
Attributed sales since 2022
8,498
Leads generated · 1,535 sales-qualified
~$15,600
Average signed job, 2026

Return on ad spend — it compounds

Client-tracked (GA4 + call tracking + CRM) · 2022 – Jun 2026
Return on ad spend (×)▲ Higher is better

The Challenge

A window-replacement contractor in a brutal, price-driven market — and the industry norm is renting shared leads from brokers who sell the same homeowner to four competitors. No way to trace ad spend to an actual signed contract.

The Work

We run Google Ads + Local Services Ads into conversion funnels the contractor owns, then trace every lead through call tracking and GA4 into their CRM — lead → in-home appointment → signed job. The ad accounts, funnels and lead data stay in the client’s name.

The Result

10.4× return on ad spend in H1 2026 — $10.40 in sales for every $1 spent — on the way to $3.0M in attributed sales since 2022, from 8,498 tracked leads. And the return climbs the longer we run it.

Every dollar traced from lead to signed contract — $3M in sales, and the return climbs the longer we run it.

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Figures are the client’s own first-party performance data (GA4 + call tracking + CRM attribution), Jan 2022 – Jun 2026. ROAS = attributed sales ÷ ad spend. Client identity withheld pending permission.

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