Get Started
← Healthcare Marketing
Mobile IV Therapy & Wellness · NC Triad · Google Ads

We cut this clinic’s cost per patient lead by 65% — on the same ad budget.

CLIENT: Mobile IV-therapy & wellness clinic (identity withheld) · SCOPE: Google Ads (search) — DiamondBack-managed since launch (Oct 2022) · 46 months
−65%
Cost per lead (~$49 → ~$17)
~2×
Monthly leads, same budget
1,750
Tracked patient leads (calls + forms)
10%
Click-through rate — 2–3× the search avg

Cost per patient lead, quarterly

Source: Google Ads · Q4 2022 – Q2 2026 · lower is better
Cost per patient lead ($)▼ Lower is better

The Challenge

A mobile IV-therapy and wellness clinic in a crowded, price-competitive market. Every wasted click is money out the door — and they couldn’t tell which searches produced booked patients versus tire-kickers.

The Work

We’ve managed this Google Ads account since it launched. We rebuilt the campaigns around the terms that actually convert, tightened match types and negatives, shifted budget to mobile (84% of demand), and wired call + form tracking so every lead is attributed. Then optimized, month after month.

The Result

Cost per patient lead fell from roughly $49 to about $17 — a 65% drop — while monthly leads nearly doubled on the same spend. Across the full span: 1,750 tracked leads at a ~$33.50 blended cost and a 10% click-through rate, two to three times the search-network average.

Nearly double the patients, for a third of the cost per lead — same budget, better math.

Want numbers like these for your practice?

Book a Marketing Money Teardown — we’ll show you where your patients come from and where your budget leaks, before you spend another dollar.

Book your teardown →

Paid-search figures (cost per lead, CTR, lead volume) are from the client’s own Google Ads account, Oct 2022–Jul 2026. Client identity withheld pending permission.