← Healthcare Marketing
Integrative & Functional Medicine · NC Triad

We doubled a functional-medicine clinic’s free traffic — and made every visit measurable.

CLIENT: Established functional-medicine clinic (identity withheld) · SCOPE: SEO since Jul 2024 + full website rebuild
+75%
Organic traffic since our SEO began
10,500/mo
Monthly organic visits, up from ~6,000
1,246
Keywords ranking, up ~56%
~$31K/mo
Est. ad value of that free traffic

Monthly organic traffic

Source: Semrush · Jan 2024 – Jun 2026
Organic visits / month SEO begins (Jul 2024)

The Challenge

A respected clinic with a loyal patient base, but organic visibility had plateaued — competing against national functional-medicine content and losing ground. They needed measurable growth, not a prettier report.

The Work

Ongoing SEO since July 2024: technical cleanup, condition and treatment pages built for how patients actually search, and local optimization — plus a full new website and expanded service-line pages. Every page tracked.

The Result

Organic traffic climbed from ~6,000 to 10,500+ monthly visits, the keyword footprint grew ~56%, and Semrush values that free traffic at roughly $31,000/month in equivalent ad spend — traffic they no longer have to buy.

Same clinic. Same reputation. Twice the free traffic — and now they can see it.

Want numbers like these for your practice?

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Organic traffic and keyword figures are independent third-party estimates from Semrush (US database, Jan 2024–Jun 2026). Estimated ad value reflects Semrush’s organic-cost model. Client identity withheld pending permission.