Super Intelligence (SI) and AI SEO:
What the Rename Means for Your Business
You may have heard that artificial intelligence has a new name. On September 29, 2026, President Trump signed an executive order titled "Inaugurating The Era Of Super Intelligence." It directs federal agencies to say "Super Intelligence" and "SI" instead of "artificial intelligence" and "AI."
If you own a business, the short answer is this: the name changed in government paperwork, but the way your customers find you did not. Here is what is different, what is not, and what we are doing about it.
Looking for the service itself? See AI SEO, or talk to us.
What changed
- Federal agencies now use "Super Intelligence" and "SI" on their websites, in reports, and in official communications.
- If you sell to the government or read federal guidance, you will start seeing "SI" where you used to see "AI."
- Some people will start searching for the new term, and we expect that number to grow as the news spreads.
What hasn't changed
- The order applies to the federal government. It does not require businesses to rename anything.
- ChatGPT, Google, Gemini, Perplexity, and Microsoft Copilot all work the same way they did last month.
- The companies that build these tools have not renamed their products.
- Your customers are still asking these tools questions like "who is the best plumber near me," and the tools are still choosing which businesses to recommend.
Why this matters for your business
Whatever you call it, AI or SI, more of your customers are getting answers from a chatbot instead of a list of links. If that chatbot doesn't know your business, it won't recommend you. That is the problem AI SEO solves.
AI SEO makes your website easy for these tools to read, understand, and trust, so they mention you by name. You may also see it called AEO (answer engine optimization) or GEO (generative engine optimization). Same goal: more AI visibility for your business.
What we're doing about it
We are watching how people search for the new term. Our AI SEO work already covers the new name, so if a customer searches "Super Intelligence" or "SI" instead of "AI," your site is ready either way. If "SI" catches on, we will add it to your site copy and reporting. If it fades, nothing on your site needs to change.
Questions about the SI rename
Is AI now called Super Intelligence?
For the federal government, yes. A September 29, 2026 executive order tells federal agencies to use "Super Intelligence" and "SI." Businesses and tech companies are not required to change, and most still say "AI."
Do I need to rename anything on my website?
No. Your customers are still searching for "AI," and that is the term the tools themselves use. We recommend keeping your current wording and letting search engines know both names refer to the same thing, which is what we do for our clients.
Does SI change how ChatGPT or Google recommends my business?
No. The rename did not change how these tools work. They still pick businesses based on how clearly your website explains who you are, what you do, where you work, and why people trust you.
What is the difference between AI SEO and SI SEO?
There isn't one. They are two names for the same work: making sure AI tools can find, understand, and recommend your business.
Should I wait to see if the name sticks before investing in AI SEO?
We wouldn't. The name is up for debate, but the shift is not. More people are asking AI tools for recommendations every month, and the businesses that show up first tend to stay there.
How do I know if AI tools recommend my business right now?
Run our free AI visibility scan. It checks your site the way AI tools read it and gives you a score with the biggest gaps to fix. We ran it on our own site first.
Find out if AI (or SI)recommends your business.
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