Notes from the
front door.

Five years on, what the work taught us, and why we took our own medicine before selling it.

Six practical steps any local business can take to get recommended by AI answer engines like ChatGPT, Google AI Overviews, and Perplexity in 2026.

AEO gets your business cited by AI tools like ChatGPT and Google AI Overviews; SEO earns the click. Here's how they differ — and why...

Original research. Every firm we scanned already ranks on page one or two of Google. Their average AI visibility score was 55.0 out of 100.

Auto-renewal, domain registration, ad account ownership and six more. The clauses that decide what your firm keeps if the relationship ends.

The Search Landscape Is Changing — Fast Not long ago, “getting found online” meant one thing: ranking on the first page of Google. That’s no...

The ten local SEO tactics that still work in 2026, the two that are new, and what we found scanning 79 real Triad businesses.

The Consistency Advantage Social media is often one of the first places a potential customer encounters your brand — and first impressions compound. A business...

Why Spring Digital Marketing Tips Matter Just like your home needs a good spring cleaning, your digital marketing strategy deserves the same seasonal refresh. With...

Did you know the average Google Ads conversion rate across all industries is only 4.4%? That means out of every 100 people who click on...

Stop Guessing—Start Growing with Data-Driven Advertising Throwing your ad budget at the wall and hoping something sticks? That’s not a strategy—it’s a gamble. In today’s...

First Impressions in Web Design Happen in 0.05 Seconds Did you know it takes the average person just 0.05 seconds to form an opinion about...

In an era where most users browse the internet on their phones, having a mobile-friendly website is no longer optional—it’s essential. A slow-loading, unresponsive site...

If you’re looking to generate more leads and grow your business, you’ve probably come across PPC vs. LSA ads. But which one is the right...

What Are Retargeting Ads? Have you ever browsed a product online, only to see ads for it pop up on different websites or social media...

As we step into the new year, it’s time to take a fresh look at your local advertising strategy. The businesses that thrive in 2025...

IIn today’s fast-paced digital world, local advertising is more crucial than ever for small businesses and growing companies. With more consumers turning to online searches...

Understanding AI’s Role in Advertising Artificial intelligence is revolutionizing the advertising industry, offering automation, data-driven insights, and enhanced targeting capabilities. But while AI can optimize...

On August 11th, 2024, DiamondBack Advertising proudly celebrated our 3-year anniversary—a milestone that reflects a journey of growth, the forging of lasting relationships, and unwavering...

In the vast sea of businesses vying for consumer attention, consistency is key to standing out and making a lasting impression. Let’s explore the importance...

In the ever-expanding digital landscape, where competition for online visibility is fierce, one tool stands out as indispensable for businesses striving to thrive: Search Engine...

In the realm of online advertising, Google reigns supreme, constantly innovating to provide businesses with new tools to connect with customers. One such innovation that...